Latin America’s e-payments and digital wallet segments are set to see another intense year in Latin America’s e-payments and digital wallets segment is set to see another intense year in products, investments and consolidations among the different players, including payment processors, customer experience companies, developers and API integrators.
E-commerce growth and the digitization of large portions of the populations through smartphones and the historic difficulties related to formal credit and banking access are among the main vectors for growth.
Zendesk, an American customer experience and customer channel integration solutions for enterprises, sees the acceleration of e-commerce in the region driving the use of digital channels for client-enterprise relationships and thus boosting its business regionally even in a more challenging macroeconomic context. 2022 is expected to have strong growth and acceleration in regional investments.
The growth in this sector has attracted national and international private equity investments. According to data from the Latin America Venture Capital Association (LAVCA), private capital investment in Latin America reached US$10.3bn in 402 deals during the first half of 2021, with the financial services sector, led by fintechs, getting 42% of that pie. [1]
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